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Digi Yatra rebranded to drive adoption and showcase innovation, with DesignAnswers delivering a new logo, website, app UI, and promotions.
Despite its innovation, Digi Yatra struggled with adoption due to privacy concerns, outdated branding, and low awareness, leading us to partner with a design studio
for rebranding.
SURESH KADAKBHAVI
CEO- DIGIYATRA
The new logo features an iconic symbol embodying the four pillars of the organization’s vision—seamless travel, data security, efficiency, and speed. Meticulously crafted, it stands as a beacon for travelers navigating modern airports with confidence and trust.
PRANEETA K. SHRINGI
CO-FOUNDER, DESIGNANSWERS
From DesignAnswers’ perspective, DigiYatra’s rebranded logo and design language enhance clarity, trust, and digital integration. The modern aesthetic reflects seamless travel, security, efficiency, and speed, fostering stronger user engagement and positioning DigiYatra as a passenger-first initiative.
