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Creation of unified design language with the core design philosophy which revolves around sustainability, authenticity, and community connection.
The brief is to design a cohesive
packaging system for Wingreens Farms,
embodying “Good food, good vibes” while
reflecting the brand’s commitment to
freshness, authenticity, sustainability, and
adaptability across product lines.
“The design must not only appeal to the
modern, health-conscious consumer but
also ensure adaptability for diverse
product categories while maintaining a
consistent brand identity. It should evoke
warmth, trust, and a sense of community,
aligning with the brand’s mission to deliver
wholesome, farm-fresh products with a
positive impact on both people and the
planet.”
HITESH NIGAM
CREATIVE DIRECTOR – DESIGNANSWERS
This project highlighted our ability to craft
a brand that aligns seamlessly with
business objectives and strategy. As
brand custodians, our approach goes
beyond transactions, and this project
exemplified that commitment.
DesignAnswers earned its first award for
this achievement.
