Menu
ITC RightShift targets super agers with premium staples, emphasizing healthy choices through strategic naming, packaging, and brand identity.
The goal was to craft a distinct brand in the crowded staples market, appealing to the 40+ demographic. Extensive research revealed their preference for healthier food swaps, emphasizing clear communication about nutritional benefits and the importance of making informed dietary choices.
RightShift by ITC Foods was crafted to inspire healthier choices for the 40+ demographic. From a thoughtful naming strategy to elegant packaging and engaging food styling, every element reinforces trust and quality. The brand’s clear messaging and appealing design have driven strong consumer resonance, boosting loyalty and sales.
