Most women are less than enthused to have their period, as it usually means cramps, bloating, headaches, and a slew of other discomforts. Sanfe believes in making ‘that time of every month’ better for women with a range of intimate hygiene and menstrual care products to make periods more comfortable and soothing, while being environmentally responsible too.

DesignAnswers was involved in developing the brand identity and packaging for the products while also setting the tone of voice for website, digital and social communication.

From Amazon A+ content and blogs, content development and management was also a key driver of the collaboration.