Super Groomed, Super Aware!

With the global beauty industry breaking new technological grounds nearly every day, growth is largely driven by product innovation, an expanding middle class and an increasing interest in personal appearance, boosted by endorsements by celebrities and sports stars.

Contrary to popular belief, men don’t typically use grooming products only to increase their appeal to the opposite sex. Rather, most men now feel the need to improve themselves—evolve their personal hygiene. Good grooming, they believe, is conducive to boosting self-confidence.

It became our task to sew in these factors into a packaging solution that was appealing to this target audience while also setting standards for the category.