Launching the leading product in APAC for Kimberly Clark, India, DesignAnswers was involved in the product go-to-market activities from end-to-end.

Built for the modern Indian woman, the she symbol which forms the brandmark, is representative of an active stand that the company takes to ensure she guides everything it does. Always used in a powerful context, the new Kotex celebrates the progress she makes in life – big or small.

Client: Kotex, Kimberly-Clark, India
Services: Packaging, Digital Communication, Film, Brand Communication
Year: 2018