We all scream Ice Cream!

Ice-cream forms an important part of one’s childhood and these memories are etched in your mind at a very early age. With a high emotional quotient attached to it, and a generation exposed to world renowned brands, it became our task to offer our customer a product that helped them express, tantalize taste buds and simply experience the magic of ice cream!

The revamped design of Mrs. Bector’s Cremica Ice Cream needed to be instantly recognizable, while also establishing the positioning of the brand in the market. A clean, fun, striking yet sophisticated packaging was designed to serve as an uncluttered base