Services
Re-Branding
Visual Language
Illustration
Web
Collaterals
Packaging
Year
2024
Launch of Color Cupid
A New Cosmetics Line by Wow Skin Science India
After months of creative collaboration with the team at Wow Skin Science India, we are thrilled to unveil ColorCupid, a range of cosmetics crafted for the fearless, confident, and expressive Gen Z. This brand epitomizes freedom and self expression, resonating with the vibrant and dynamic spirit of today’s youth.
Our Role for Branding & Packaging
Our mission was to create a brand identity that reflects the essence of Gen Z. We meticulously crafted every element, from bold graphics to striking contrasts of red, white, and black. The dual-purpose product strategy was seamlessly integrated into the packaging design, ensuring it meets the diverse needs of the modern consumer.
Illustrations
Each product pack features illustrations of two girls, symbolizing duality and versatility. These illustrations were thoughtfully designed to mirror the multipurpose nature of the products, catering to the various needs and preferences of today’s young audience.
The Tagline
“Love every shade of me” is the inspiring tagline of ColorCupid. It captures the mindset of today’s Gen Z, who are confident in their skin and unafraid to express themselves. This tagline reflects the brand’s commitment to celebrating individuality and self-expression.
We are thrilled with the outcome of our efforts. The launch of ColorCupid marks a significant milestone in the cosmetics industry, offering products that not only meet the aesthetic needs of Gen Z
but also resonate with their values and lifestyle. We can't wait for
you to experience the magic of ColorCupid's cosmetics
The successful launch of ColorCupid is a testament to the power of creative collaboration and understanding the pulse of the target audience. We are proud to have played a pivotal role in bringing this vision to life and look forward to seeing ColorCupid become a beloved brand among Gen Z.