The growing affluence of the middle class population and rising health consciousness among consumers makes dry fruits a very lucrative snacking option even on the go.

With the growing demand in the category, the company came to DesignAnswers to help strategizing their go-to-market plan, brand naming as well as the packaging design. With a growing awareness on the health benefits of dry fruits, there are a number of players in this segment, making it important to carve a niche for The Betternut Company.

From 500gms packs to small snack packs that can be easily bought off the counters at coffee shops as well, these products are handy, packed with nutritional benefits.