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#GINGBANG
noun: word play on ‘jingbang’
•INFORMAL•SCOTTISH
• everything; the whole lot
OBJECTIVE OF THE CAMPAIGN:
TO DRIVE TOM RECALL FOR PERNOD BRANDS,
INDUCE TRIALS AND MAKE THEM THE "PREFERRED CHOICE" IN GIN
The idea was to create a brand identity & an IP centered on the sheer experience of Gin & help infuse the desired imagery attributes of “youthful” & “playful” with the product.
The Whole #GINgbang
We pitch GIN as a perfect companion for fun, frolic and spicy conversations and more, making it an integral part of your gang
It's not about creating "Stories" but more of curating the perfect moments together with the collection of Gins by Pernod Ricard.
