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brand strategy, brand architecture
digital strategy employer, brand strategy
Visual Identity, Verbal Identity, Motion Identity
Sonic Identity, Naming
Brand Launches, Brand Campaigns, Brand Films, Digital,
Interactive Experiences, Environmental Design
The Team
With 17+ years of experience, Praneeta combines design expertise with strategic
objectives to build brands for startups, D2C, and corporations. Trained at Parsons
& Politecnico, she employs design thinking to deliver holistic, long-term solutions.
With 20+ years in design, Hitesh excels at crafting fresh ideas for diverse client needs.
A branding and packaging expert, his love for nature inspires innovative solutions that
break away from conventional design norms.
The Culture
Our culture is critical to deliver on our business
ambition and on our brand purpose. If you’re part of DA,
it’s because we believe you fit in the culture.
We believe in teamwork and the power of every voice.
Ours is a “we” culture, not a “me” business, where
collaboration, inclusivity, and mutual respect drive
success. Together, we achieve what no individual can
accomplish alone, transforming ideas into impactful
outcomes.
Embrace out-of-the-box thinking and bring fresh
perspectives. Adopt an entrepreneurial approach to
work—always seeking better, smarter ways to achieve
goals. If there’s a more effective solution, don’t hesitate
to explore, share, and implement it. Innovation
drives progress.
Create work that inspires and exceeds expectations.
Learn from both successes and mistakes, striving for
greatness, not mediocrity. Be proud but stay humble,
always remembering the power of teamwork. Together,
we can push boundaries, achieve the extraordinary, and
accomplish what we never thought possible.
DesignAnswers’ “Zero Period” is a platform for sharing
professional journeys, ideas, and strategies. It’s a pause
in the day to hear experts discuss achievements,
design’s role in evolving media, and marketing landscapes,
fostering an open forum for knowledge exchange among
peers and curious minds.
