Packaging and Communication Design, Social Media Content
Creation of unified design language with the core design philosophy which revolves around sustainability, authenticity, and community connection.
The brief is to design a cohesive packaging system for Wingreens Farms, embodying “Good food, good vibes” while reflecting the brand’s commitment to freshness, authenticity, sustainability, and adaptability across product lines.
“The design must not only appeal to the modern, health-conscious consumer but also ensure adaptability for diverse product categories while maintaining a consistent brand identity. It should evoke warmth, trust, and a sense of community, aligning with the brand’s mission to deliver wholesome, farm-fresh products with a positive impact on both people and the planet.”
HITESH NIGAM CREATIVE DIRECTOR – DESIGNANSWERS
The Result
This project highlighted our ability to craft a brand that aligns seamlessly with business objectives and strategy. As brand custodians, our approach goes beyond transactions, and this project exemplified that commitment. DesignAnswers earned its first award for this achievement.