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Designed to embody Gen Z—bold graphics, striking red, white, and black contrasts, & a dual-purpose product strategy seamlessly integrated into the packaging.
After months of collaboration with Wow Skin Science India, DesignAnswers created a cosmetics range for fearless, confident Gen Z—celebrating freedom, selfexpression, and the bold, vibrant energy of today’s youth.
We set out to craft a brand identity that embodies Gen Z’s bold spirit. With striking red, white, and black contrasts, dynamicgraphics, and a seamless dual-purpose product strategy, the packaging design caters to the diverse needs of today’s trendsetters.
SUYESHA PANDIT
SENIOR ART- DIRECTOR
The successful launch of ColorCupid is a
testament to the power of creative
collaboration and understanding the pulse
of the target audience. We are proud to
have played a pivotal role in bringing this
vision to life and look forward to seeing
ColorCupid become a beloved brand
among Gen Z.
