Establishing a strong and recognizable visual identity and guidelines to ensure proper use is an essential first step to any successful brand. This sets a standard for all future materials and allows for a consistent and coordinated brand experience across all customer touch-points.

By defining the look and feel of the brand we are able to look at the brand as a whole. Keeping in mind the matured and evolved audience that would be using the products; we created an identity that spelled understated luxury.  This identity took its shape across the various products where it was used as a monogram and the subsequent communication collaterals.